Dr. Shiba partners with Pioneer PetiCash to make pet insurance affordable for Filipino pet owners

New pet insurance offering protection for unplanned veterinary costs by up to 80%, with plans starting at just PHP560 per year.

METRO MANILA, MAY 6, 2025 – Filipino pet owners can now avoid the painful choice between their pet's health and their wallet. Dr. Shiba, one of Southeast Asia's leading pet wellness brands, announces a strategic partnership with Pioneer PetiCash to offer affordable pet insurance for cats and dogs across the Philippines.

The partnership tackles one of pet ownership's biggest worries: unexpected veterinary bills. With emergency pet treatments often costing tens of thousands of pesos, many pet parents face difficult financial decisions during their pet's health crises. For as low as PHP560 per year, this new insurance program allows pet owners to cover medical treatment costs by up to 80% through coverage designed specifically for the Philippine market.

The insurance coverage offers reimbursement for serious pet injuries and illnesses, including UTI treatment, bone fractures, and gastrointestinal treatment. Pet owners can also select from optional add-ons, including support for covered pet illnesses, travel emergency treatments, acute dental conditions, accidental death, pet nap, and pet owner’s liability.

Pet owners can sign up by visiting the dedicated sign-up page on the Dr. Shiba website, completing an eligibility form, and choosing their preferred insurance plan and any add-on options. Signing up for an insurance plan would take only ten minutes. 

“We, as dog parents ourselves at Dr. Shiba, understand that providing the best pet care goes beyond nutrition,” Dr. Shiba Founder and CEO Philipp Renner said. “Through our partnership with Pioneer PetiCash, we aim to help more pets get the necessary medical and injury treatments. Pet parents don’t have to break the bank to fund their pets’ health emergencies and health issues.”

The partnership comes at a time when the pet care market in the Philippines is experiencing significant growth. The 2024 Kantar Philippines survey reveals that 94% of Filipino households own at least one pet, marking the highest pet ownership rate in Southeast Asia, with dogs (68% of pet owners) and cats (42% of pet owners) being the most common companions. Despite this high ownership rate, the Philippines has lagged behind other countries in pet insurance adoption, making this partnership particularly timely.

Dr. Shiba, which has reached over 1,500 retail locations nationwide, continues to expand its offerings beyond its core functional treats and supplements. The Pioneer PetiCash partnership follows the recent launch of Kind Kibble, the brand's premium dog food featuring real meat and natural superfoods. To learn more about Dr. Shiba’s offerings, visit dr-shiba.com/pet-insurance.  

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About Dr. Shiba
Dr. Shiba, founded in 2022, is Southeast Asia's leading holistic pet wellness company with a mission to upgrade and enrich the everyday life of furry family members by providing functional products tailored to support their health and well-being. Beginning with their flagship line of functional dog treats, the company has expanded to offer a comprehensive range of wellness solutions for both dogs and cats under their Dr. Shiba and Prof. Bengal brands, most recently launching Kind Kibble premium dog food featuring real meat and natural superfoods.

Currently operating across multiple Southeast Asian markets with headquarters in the Philippines, Dr. Shiba has achieved remarkable growth, serving over 500,000 customers and reaching more than 1,500 retail locations through partnerships with major retail chains. The company has received multiple industry awards for innovation and excellence while maintaining its commitment to animal welfare through partnerships with organizations like the Pawssion Project. All products are scientifically formulated with veterinary experts and manufactured using state-of-the-art technology, ensuring premium quality, all-natural ingredients that deliver real results for pets' health and well-being.